AI Lead Generation
LinkedIn is great for finding technology MQLs
The Challenge:
Our client was looking to generate more leads from LinkedIn, but they didn’t have the time or resources to do it themselves. They also wanted to make sure that the leads they generated were high-quality and relevant to their business.
The Solution:
We started by developing a deep understanding of our client’s target audience and their specific needs. We then created a personalized LinkedIn outreach campaign that was tailored to each individual prospect.
Our outreach messages were clear, concise, and informative. They included a brief description of our client’s technology and how it could benefit the prospect.
TIP: Make sure you have 2–3 follow up messages that are a little more descriptive but respectful.
Target Audience:
You have to find the right target audience to send. You can do this using LinkedIn search, groups, events, or Sales Navigator. But since the message content is so technical, you definitely want to send it to right audience.
The Results:
Within just a few weeks, we were able to generate 7 high-quality MQLs for our client with only 1000 LinkedIn outreaches. These leads were all decision-makers at companies that were a good fit for our client’s product.
Conclusion:
LinkedIn is a powerful tool for generating high-quality MQLs for technology stakeholders. But it’s important to have a well-thought-out strategy and to use the platform in a professional and respectful way.
* You can write very technical details in your outbound messaging.
* Make sure you are targeting the right technical audiences.
* Always have follow-up messaging to continue the conversation.
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If you’re looking to generate more MQLs from LinkedIn, we encourage you to contact us today. We’d be happy to help you develop a customized outreach campaign that delivers results.
AI Lead Generation
EMILY.RPA B2B Market Development - Taiwan
/ Client Needs /
Our client primarily needed to increase sales of their product. As a startup, they were short on staff, and most team members focused on product development, lacking the time and resources to expand product sales.
/ Our Solution /
To meet the client’s needs, we provided an Outbound Sales solution targeting professionals on the LinkedIn platform. First, we conducted extensive research to understand their audience and the main pain points they faced in their daily work. Leveraging LinkedIn, a platform rich in B2B business opportunities, we crafted personalized messages to send to decision-makers in the finance and marketing departments, helping the client with their Outbound Sales efforts.
PMf Strategy offers different levels of client lists based on the customer’s needs and budget.
/ Results /
Our results were impressive. For the client’s target roles in the finance and marketing departments, our response rate reached 11.81%, surpassing our expectations compared to response rates in European and American markets. This indicates that reaching out to Taiwanese B2B customers via LinkedIn is a highly effective channel.
Additionally, 3.06% of the target audience responded to our Outbound Sales efforts and initiated conversations, further engaging with our team. This demonstrates that our personalized messaging sparked interest, proving the quality of our Outbound Sales approach.
Outbound Sales Response Rate and Potential Client Ratio
Finally, 1.24% of the audience became potential clients, requesting product information or inquiring about products and pricing. This shows strong interest in the client’s EMILY.RPA product and services, with prospects eager for further contact or information.
Through our strategic targeting, we were able to engage with decision-makers in the finance and marketing departments, and the high response rate demonstrates that we reached the right target audience. The chart below shows the distribution of roles among the 1.24% of potential clients, indicating that they hold decision-making or highly relevant positions within their companies.
/ Key Takeaways /
In summary, PMf Strategy’s Outbound Sales approach successfully helped EMILY.RPA achieve their potential client development goals. Through LinkedIn and carefully crafted personalized messages, we were able to meaningfully engage with decision-makers in the finance and marketing departments, delivering results that exceeded the client’s expectations. We look forward to helping more companies use data analytics and Outbound Sales strategies to achieve their market expansion goals.